Thursday, September 24, 2015

Fox"s "Empire" Returns Big, Draws Second-Best Rating to Date; "Rosewood" Solid

UPDATE: In rush nationals ordered by Fox, Empire was revised up to a 6.7 in adults 18-49 and 16.2 million total viewers for its second-season premiere. In the demo, that puts it ahead of its two-hour finale average from March (6.5) and only a bit behind that nights second hour (6.9).

Fox juggernaut Empire showed no signs of slowing down in its sophomore season, returning Wednesday to its second best ratings to date. The network dominated the opening Wednesday of the season overall, with itsRosewood, the only series premiere on the night, benefiting from pre-Empire tune-in to deliver solid scores.

ABCs comedy block returned strong, with The Middle and The Goldbergs on par with last year and Modern Family and Black-ish a hearty second to Empire in the 9 oclock hour. CBS Survivor was down a bit but remains potent kicking off its 31st edition.

According to preliminary national estimates from Nielsen, Empire averaged a huge 6.5 rating/20 share in adults 18-49 and 16.0 million viewers overall beating the ratings for all but the shows final episode from last season. Its 9 p.m. episode on finale night in March averaged a 6.9/21 in 18-49 and 17.62 million total viewers (and its two-hour finale night average of 6.5 matched last nights premiere).

The show had seen its overall audience grow with every episode during its first season, but that amazing streak came to an end on Wednesday.

Compared with last seasons premiere in January, Empire on Wednesday was up by 71% in 18-49 (6.5 vs. 3.8) and by 62% in total viewers (16.0 million vs. 9.9 million). This is the biggest improvement from season 1 premiere to season 2 premiere for any scripted series since Foxs House in 2004 and 2005.

The demo score for Empire more than doubled the next highest-rated program on the night (3.1 for ABCs Modern Family) and its 38% higher than the No. 2-rated series of premiere week (4.7 for CBS The Big Bang Theory). The only entertainment series on television to have drawn a higher 18-49 rating for an episode this year is AMCs The Walking Dead.

And in total viewers, Empire also towered over the Wednesday pack. Its 16.0 million was more than 6 million viewers higher than runner-up Survivor on CBS (9.6 million).

Leading off Wednesday for Fox was medical drama Rosewood (2.4/9 in 18-49, 7.3 million viewers overall) starring Morris Chestnut. Though it hadnt generated much buzz leading into the season, it clearly found an opening-night audience. The 2.4 rating in 18-49 makes it the young seasons No. 4-rated series premiere, behind Blindspot, The Muppets and Life in Pieces. It saw a big jump in the second half-hour (2.7 vs. 2.1 at 8 p.m.), a clear sign of pre-Empire tune-in.

Review:Rosewood

Elsewhere, ABC had to be pleased with its returning comedy block: The Middle (2.1/8 in 18-49, 8.2 million viewers overall), The Goldbergs(2.4/8 in 18-49, 7.6 million viewers overall), Modern Family(3.1/10 in 18-49, 9.3 million viewers overall) and Black-ish(2.4/7 in 18-49, 7.3 million viewers overall). Middle and Goldbergs were identical to their demo premieres of last year and topped their final nine episodes of last season.

Modern and Black-ish were down as expected, lower by 18% and 27% respectively from last years opening Wednesday when the competition on Fox was considerably softer (Red Band Society did a 1.1 in 18-49). The 2.4 for Black-ish matches the shows highest rating to date opposite an episode of Empire.

Closing out the night, Nashville(1.3/4 in 18-49, 5.0 million viewers overall) was within a tenth of its year-ago premiere.

At NBC, The Mysteries of Laura(1.2/4 in 18-49, 6.9 million viewers overall) was down 0.3 from its year-ago timeslot premiere but nabbed its top rating since Feb. 25. And Law & Order: SVU(1.7/6 in 18-49, 8.2 million viewers overall) was down from its hourlong premiere of last year; with an expected uptick in the nationals, the vet would have matched its second best score since mid-November. Chicago PD returns for its third season next week, again airing at 10.

CBS again used the opening Wednesday of the season for the premiere of Survivor (2.4/9 in 18-49, 9.6 million viewers overall) and the finale of summer series Big Brother (2.2/7 in 18-49, 6.5 million viewers overall). With an expected uptick in the finals, the former figures to finish down about 11% from last year and up a tenth from its spring opener, while the latter capped its late-season ratings slump by coming in about 15% lower than last years season-ender (2.6). The Eyes Wednesday dramas, veteran Criminal Minds and newcomer Code Black, bow next week.

CW aired Americas Next Top Model (0.4/2 in 18-49, 1.4 million viewers overall) and the finale of A Wicked Offer (0.2/1 in 18-49, 0.5 million viewers overall). Arrow and Supernatural kick off their seasons on Oct. 7.

In late-night, NBCs Tonight Show Starring Jimmy Fallon was back as the outright leader in adults 18-49 in Nielsens 25 markets with Local People Meters one night after a visit from Donald Trump had boosted CBS Late Show With Stephen Colbert to a first-place tie. Last nights 1.2 rating/6 share for Tonight, whose guests included James Spader, matched the shows best score on a Wednesday in six months and nearly matched the combined scores of CBS Late Show With Stephen Colbert (0.8/4) and ABCs Jimmy Kimmel Live (0.5/2).

And in households, Tonight (3.0 rating/8 share) finished ahead of both Late Show (2.4/7) and Kimmel (1.8/5). That helped boost NBCs Late Night With Seth Meyers to its highest metered-market household rating for a Wednesday (1.4) in seven months.

In Nielsen finals for the week of Sept. 14-18, Tonight Show won again in adults 18-49 over Late Show (0.99 rating vs. 0.72) while moving ahead of the CBS program in total viewers (3.49 million vs. 2.85 million); Colbert had won in the latter category during his premiere week. ABCs Jimmy Kimmel Live continues to lag both (0.47 in 18-49, 2.18 million viewers overall).

Source: http://variety.com/2015/tv/news/empire-premiere-ratings-rosewood-1201601121/

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